LivingSocial launches 'Boardwalk' cruise ships

LivingSocial includes a deal for Hollywood: the promo adventure. In the first effort to assist hype a Television show, the daily deal site has combined with Cinemax to make a 20's-designed "Boardwalk Empire" yacht cruise in three metropolitan areas prior to the drama's second-season bow Sept. 25. Event grows LivingSocial Adventures into turning activities it sells to categories of people right into a advertising tool for nets and galleries for his or her projects. The 3-hour cruise, that will sail around Marina del Rey just hrs prior to the show premieres, will have a live large band, casino games, photo booth, open bar, whiskey tasting and snacks, with tix selling for any prohibition era cost of $19.21. Event is associated with HBO's "Compliments of Nucky" campaign moving out for that series' return. Additionally towards the cruise ships, that will also occur in Chicago and New You are able to, Living Social will sell various Daily Deals for $1 with the "Boardwalk Empire" Facebook application which will include more compact metropolitan areas like Austin, Boston, Dallas, Houston, Philadelphia and Bay Area. Only 100 tix, currently available, is going to be offered for that cruise. But email blasts goes to Living Social's 32 million people, ensuring Cinemax considerable exposure for that show's launch via a digital platform and auds of working professionals within their mid-20s to 30s systems typically don't get access to. LivingSocial, which Amazon . com.com invested $175 million into this past year, has played around with with film promotions previously, selling daily deals just like a $20 ticket to Fox's "Water for Tigers" the evening before its release, which incorporated a pre-party with drinks and snacks along with a $10 gift certificate to purchase it on Amazon . com. It is also offered pairs of Fandango film tix for $9. Like rival Groupon, LivingSocial is continuing to grow its service around marketing local companies, and also the expansion into entertainment will even benefit local people. The "Boardwalk" booze cruise hired FantaSea Yachts in La, for instance. "Lots of more compact companies not have the manpower or money to place out large advertisements," Kimoon Kim, the La manager for LivingSocial Adventures told Daily Variety. But pairing track of Cinemax also allows LivingSocial to pair track of local entertainment companies in metropolitan areas it conducts business. "We are always considering how else we are able to grow," Kim ongoing. "Entertainment is certainly one place you want to come to be.InchResiding Social Adventures offers occasions in 30 marketplaces, including overseas working in london, Vancouver and Toronto. New occasions are published every two days. Its first event in LA was "Shootin' & Drinkin,'" that bussed 150 people in Hollywood to some skeet shooting range and adopted that track of a BBQ and tequila tasting. Its most lately deals incorporated video scavenger tracks for $29, a $169 ultimate sailing adventure as well as an eight-hour ninja training program and sushi lunch for $129. Contact Marc Graser at marc.graser@variety.com

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